Quick Guide & Essentials

Find out what you need to do to submit your work for the awards.

Full details, guidelines and media category listing is now available for download. You'll need one for your awards submission.

  Fee per entry
  MSA member Non member
*Cut-off time for
all deadlines is
MALAYSIAN Time
1200 hours
Early bird deadline 5 March 2021 RM400.00 RM500.00
Final deadline 12 March 2021 RM600.00 RM700.00
Extended deadline 19 March 2021 RM800.00 RM900.00

Steps

Step 1
Register your agency & Login

1. Login access per agency only. Recommended to either share the same access within agency OR assign one person

Step 2
Add award submission

1. Please see below for quick preparation checklist before submitting

Step 3
CHECKOUT to Print Master Checklist & all Award Submission Printouts

1. All entries must be acknowledged and approved by the client with a sign-off on the hardcopy submission form.

Step 4
Hardcopy Submission

1. Individual Entry Forms with client sign-off or attach with client acknowledgement letter to be submitted online via WeTransfer, Dropbox, etc.
2. The Master Checklist and proof of payment are to be included in the hardcopy submission.

Lists

Categories
Outcomes

OC1 - Brand Impact
OC2 - Business Impact
OC3 - Behaviour Change

Execution

EC1 - Branded Content
EC2 - Partnerships
EC3 - Real-time Marketing
EC4 - Data & Analytics
EC5 - Innovation in Media
EC6 - Technology
EC7 - Commerce

People & Community

PC1 - Agency & Culture
PC2 - Planner of the Year
PC3 - Buyer / Implementer of the Year
PC4 - Rising Star
PC5 - Industry Contribution

MSA Awards Online Submission Form / Structure
OUTCOME Section (3 categories) EXECUTION Section (7 categories)
INFORMATION
Campaign Details
Category
Client
Brand
Title of Campaign
Date of First Implementation
Campaign Website URL (Optional)

Client/Advertiser's Details
PIC's Name
PIC's Phone
PIC's Email
PIC's Designation
INFORMATION
Campaign Details
Category
Client
Brand
Title of Campaign
Date of First Implementation
Campaign Website URL (Optional)

Client/Advertiser's Details
PIC's Name
PIC's Phone
PIC's Email
PIC's Designation
Significant Contributors to the Work (Max. 20)
No. Name Company Position
Creative Agency:
Significant Contributors to the Work (Max. 20)
No. Name Company Position
Creative Agency:
Media Partners (Max. 10)
No. Name
Media Partners (Max. 10)
No. Name
Objective & Challenge
Insight & Strategy
Execution
Effectiveness


Word count = 1,000
Mandatory supporting material
– Client endorsement
Objective & Challenge
Insight & Strategy
Execution
Effectiveness


Word count = 1,000
Mandatory supporting material
– Client endorsement
People & Community Section
Agency & Culture Planner of the Year Buyer/Implementer
of the Year
Rising Star Industry Contribution
INFORMATION
Entrant Details
Agency Name
PIC's Name
PIC's Phone
PIC's Email
PIC's Designation

Title of Project

Significant Contributors to the Project (Max. 20)
INFORMATION
Entrant Details
Full Name
Designation
Company Name
I/C or Passport No.
Contact No.
Email Address


INFORMATION
Entrant Details
Full Name
Designation
Company Name
I/C or Passport No.
Contact No.
Email Address
INFORMATION
Entrant Details
Full Name
Designation
Company Name
I/C or Passport No.
Contact No.
Email Address
INFORMATION
Entrant Details
Full Name
Designation
Company Name
I/C or Passport No.
Contact No.
Email Address
Context
Strategy & Execution
Results
-
Business Development
Strategy & Innovation
Testimonials
-
Business Development
Strategy & Innovation
Results
-
Leadership Skills
Strategy & Innovation
Results
-
The Contribution
Results
Testimonials
-
Word count = 800 Word count = 800 Word count = 800 Word count = 800 Word count = 800
Mandatory supporting material:
Endorsement by management (max 5)

Optional supporting material:
Upload supporting URL (max 5)
Mandatory supporting material:
Endorsement by management (max 5)

Optional supporting material:
Upload supporting URL (max 5)
Mandatory supporting material:
Endorsement by management (max 5)

Optional supporting material:
Upload supporting URL (max 5)
Mandatory supporting material:
Endorsement by management (max 5)

Optional supporting material:
Upload supporting URL (max 5)
Mandatory supporting material:
Endorsement by management (max 5)

Optional supporting material:
Upload supporting URL (max 5)

*To note:

  • Each agency may submit up to 60 entries for the OUTCOMES and EXECUTION sections combined. No limit to PEOPLE & COMMUNITY section.
  • OUTCOMES and EXECUTION Section
  • Within the OUTCOMES section, there is no restriction to submit the same case into all three (3) categories (i.e. Brand Impact, Business Impact and Behaviour Change) within this section. However, in the EXECUTION section, the same case can only be submitted into a maximum of three (3) categories within this section. You must provide a separate entry form and set of materials for each entry.
  • All entries must be acknowledged and approved by the client with a sign off on the hardcopy submission form. Any entries submitted without the client sign off will be disqualified immediately.
  • PEOPLE & COMMUNITY Section
  • All entries must be acknowledged and approved by the agency/network head with a sign off on the hardcopy submission form. The MSA Awards organizing committee may contact the client/agency for questions relating to the entry.
  • MANDATORY ENTRY WRITE-UP
    1. All entrants must complete the mandatory entry write-up online.
    2. For the OUTCOMES and EXECUTION section, your entire write-up should not exceed 1,000 words. For the PEOPLE & COMMUNITY section, your entire write-up should not exceed 800 words.
    3. Non-compliance will result in immediate disqualification.
    4. Hyphenated words are strictly not allowed in the written submissions if the hyphens are used inappropriately.